Camper’s Boat :: Volvo Ocean Race 2011:: Farrow Design

From Farrow:
“We did have a bit of Eureka moment when we realised that Camper’s logo is actually shaped like a sail,” says Farrow. “And if you turn it upside down, make it blue and repeat it horizontally, you get waves. Air and water, everything we need, are built into the logo without even doing anything.”

+ Source: Camper’s Boat :: Volvo Ocean Race 2011:: Farrow Design :: Creative Review
+ Related: Camper :: Volvo Ocean Race 2011 :: Website