As a designer, I’m always fascinated by brands that reinvent and extend their product lines. Brooks England, the famous maker of cycling seats and leather goods, brought in designer Ben Wilson and his students from The Royal College of Art and gave them a design brief: “What would Mr. Brooks do next if he was alive today?”
“Brooks founder John Boultbee Brooks was a genuine inventor, innovator and businessman. After founding his company in 1866, he explored the manufacturing of hundreds of successful products, from the renowned leather saddles to bicycle and motorcycle bags, car trunks and suitcases, as well as shoes and oilskin clothing.”
– brooks england
– brooks england
“Brooks managers were presented with the product concepts and prototypes, and tasked with selecting those for further development…Selected products are being manufactured by Brooks and soon will be available in selected Brooks retailers worldwide.”
Special thanks to Ben, Michela & Andrea (from Brooks) for helping me put this story together.
+ Source: Brooks England & The Royal College of Art Collaboration
+ Related: Ben Wilson
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