From Farrow:
“We did have a bit of Eureka moment when we realised that Camper’s logo is actually shaped like a sail,” says Farrow. “And if you turn it upside down, make it blue and repeat it horizontally, you get waves. Air and water, everything we need, are built into the logo without even doing anything.”
+ Source: Camper’s Boat :: Volvo Ocean Race 2011:: Farrow Design :: Creative Review
+ Related: Camper :: Volvo Ocean Race 2011 :: Website
RELATED POSTS:
Sauber F1 Team :: Cutaway F1 Race Car
Heavier Than Air :: David J Turner
Craig Metros :: Artist :: Interview
Interview with Photographer Todd Blubaugh
All In Poker Table by Axel Yberg
Velvet Geek :: Black Velvet Paintings for Your Inner Nerd
Sucker for Soccer :: Zoran Lucić
Elechic - Electric Cycles :: Velorbis