Since graduating from Otis/Parsons back in 1991, Jim Hatch has built an extensive and impressive client list that includes ICON Motosports, Volkswagen, Tourmaster, Buell, Honda, Dunlop, Nissan, Lexus, Specialized, and Giant Bicycles.

What’s your daily routine like?
My schedule is primarily dictated by my deadlines and what is due next. I make a big pot of coffee and head out to the studio to see what the day will bring as I fire up the Mac.

As you mentioned, you apprenticed under Kevin Hulsey. Can you tell us about this apprenticeship?
I feel very fortunate I was able to meet and work for Kevin. He was very kind, patient and an absolute master. Although I was only at his studio for a year it felt more like 5. This was the hey day of the glossy car brochure and large art budgets. At the time all the art was still done by hand and I would ink most of the art on Crescent cold press illustration board with a Koh-i-Noor Rapidograph and Kevin would airbrush everything. It was amazing watching Kevin work with a huge bank of Iwata airbrushes lined up. I started while still in college with very minimal inking skills and left an inking machine – it was the best learning experience of my life and I am proud to say Kevin is still a dear friend.

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